Are you trying to get your pool building company more clients?
One of the keys to a successful online presence is getting ranked on Google, Yahoo & Bing. So, whether you are new in the online world or surfing the web for a while, there’s a big possibility that you already use Google.
When it comes to ranking your pool building website, Google is continuously altering their algorithm.
You need to stay on top of these changes.
In this article, you will learn the most important aspects that will help you rank your pool building company on search engines like Google.
Always remember, ranking on the first page of Google means more traffic for your website that you can and should convert into customers.
Important Google Ranking Factors That Every Pool Builder Must Know
1. On-Page Optimization
This is one of the most important aspects of getting ranked on Google. You need to optimize the content of your website. Include your keyword in the title meta tag, meta description tag, heading 1 tag, web pages, images, and web URL.
Search engines like Google do not just want longer content, but also helpful information that can get Pool Builders ranked higher on Google.
You also need to include outbound links and inbound links. These links play an important role in on-page optimizations.
2. Off-Page Optimization
Here’s another factor that you need to know. Many entrepreneurs hire search engine optimization experts to build backlinks for their websites. These links will help you rank your website on Google.
You need to consider building links from different domains, pages, and domain authority. Make sure everything is relevant to your website.
For example, you are offering pool building services. You need to build links to websites and bloggers that talk about pool builders.
Having backlinks from websites that write about COVID-19 or other unrelated topics will not help you rank your website. It may give you negative results because it is one form of spamming.
You also need to make sure that the anchor text for a specific link is relevant to your pool builders.
3. Brand Signals
This is one of the important ranking factors that you don’t want to miss. Brand signals will help get your Pool Building company ranked on Google.
Your website must have direct traffics.
For example, your employees, family, and friends will visit your website by typing the URL.
Your brand signals will also improve if many online users will type your business name in Google.
Another important thing that will help you build better brand signals is by having social signals. Giant companies and many well-known businesses have a social media presence on different platforms.
Make sure you have an active and strong social media page for your pool building business. Hire a social media manager and run ads to get followers. It will help you build engagement, promote your business and improve your website rank on Google.
4. Website Speed
To improve the position of your website on Google, you need to optimize the speed of your website. The pages of your website must load quickly on both the web and mobile devices.
Your website also must be responsive and user-friendly. Always remember, Google wants to give the best experience to online users.
You need to have a good hosting plan for your website. It’s also a must for you to avoid using large images, make sure everything is optimized so your web pages will load instantly.
5. Mobile Friendly
Since there are a lot of online users who use mobile devices instead of computers, your website must be mobile-friendly.
You need to make sure that your website is responsive. The design of your website must look good on mobile devices. Your fonts must be easy to read even on a small screen and that your web pages are not hard to navigate.
For example, you have your pool building website, but your website is taking to- long to load on mobile phones. Online users will get tired of waiting for the home page to load and quickly find another pool builder to work with.
It will affect your Google rank because the performance of your website on mobile devices is not efficient. You will lose web traffic and customers.
Make sure to test your website on mobile devices.
6. Content Length
Your website must be active to rank on Google. Creating long-form content will help you become an authority online.
Producing long-form content is not easy compared to short-form content, but you must create it to improve your websites ranking on Google. If you are busy, you can hire a content writer to work on your blog and produce regular updates.
Remember, having a longer content on your website means a higher chance of getting ranked on search engines.
7. Domain Name, Age And Authority
Most of the top-ranking websites on Google are up and running for more than three years, but that doesn’t mean you can’t get a good rank if your domain is less than a year.
Luckily, some new domains get a good spot on Google. If you are planning to build a new website and want to use this article as your guide, then you are making the right choice.
Make sure your domain name represents your business. You need to become an authority online by producing helpful content, getting a lot of social shares and links to have a good position on Google.
Conclusion: Having your pool building website rank on search engines like Google will help you get web traffic. You can convert those online users into regular customers. These important factors will help you optimize your website for SEO and get you ranked on Google.
Don’t forget to visit us regularly for the latest SEO trends.