Is it important for your pool building business to use social media?
Whatever your opinion is on social media (and our societies addiction to it), it is very beneficial for your business to utilize social media outlets.
You are in an industry that relies heavily on “after” pictures of pools, having an online presence on the core social media platforms has its advantages.
Below we will review 5 beneficial reasons for your business to engage and gain followers in today’s social media atmosphere.
- Cost-Effective Marketing
Social media is ideal for both small and large companies, for the fact that it is the most cost-effective marketing tool that can increase your brand awareness.
Whether you have a small or an enormous budget to run ads, social media can help you achieve your goals.
- Unlimited Web Visitors
Social media networks are a proven tactic to help drive traffic to your pool building business.
By creating great content that entertains, captivates and intrigues your potential customer you create brand loyalty.
After you have gained the interest of these visitors you can now focus on converting them to loyal customers.
Then you can convert those visitors into referring more clients with your witty social media posts.
- Increase Monthly Sales
There is no doubt, businesses who are consistently active on social media have more monthly sales then those without regular posts.
Make sure you have an effective social media marketing strategy to help boost exposure to your business and to help reach your target market.
- Customer Relationship Building
Social media is a great way to build and create a trustworthy relationship with your customers. Within your social media accounts, you can respond and engage with your customers with ease. Making them feel like they are part of the family. Who doesn’t like to get a personal response from a business they trust?
Remember, billions of people from around the world are active online. That means your potential customers are on now waiting for you to post something exciting.
An additional benefit is when they share your post with their friends and family. Gaining you even more exposure! Priceless!
- Make Your Pool Building Business More Credible
Businesses with active social media accounts are more credible with customers.
With active post about your product or service you are telling your customers that you are an expert in your industry. You become an authority in your field. All through social media.
Always remember, satisfied customers can spread the word about your completed pools through social media. It’s free promotion and advertising for your business.
Bottom line is that you are missing a huge opportunity if your business is not on social media. Join the rest of the world and start spreading the word of your business online through social media.
Reach out to Pool Builder Marketing PROS today to learn more about how we can help you with your Social Media Marketing strategy.