We know you are a pool builder and you are looking to gain more leads for your business. Who doesn’t what the phone ringing off the hook with people ready for you to change their lives by building a luxury pool in their backyard.
But are you really doing everything in your power to capture the attention of all these potential customers who are looking for you?
Are you spending your advertising budget on the right marketing channels that will get you the most ROI for your buck?
Well, we are here to help.
We have put together 8 simple steps for swimming pool builders, that will have you defining who your perfect client is, where they are, how to find them and how to get them to pick up the phone and call you.
We are briefly going to show you the ways to get more leads. Each of these 8 steps could be an 8+ hour tutorial. Don’t worry we are not going to dive that deeply into each of them.
No, we are going to just scratch the service, inform you enough so you can start getting leads today.
Let’s get started!
- Your Website and How to Make it Stand Out.
When somebody types in “pool companies near me”, they are hopefully going to find your site on the search engines.
Your Website will be the first thing they see, the first impression, your first chance to really wow them.
It is your time to shine and intrigue them enough to make them want to call you for more information about building a swimming pool.
Your site must load quickly!
If within the first 30 seconds they are still waiting for pictures to load… you have lost them! They are on to your competitors page.
It’s that simple, make sure your website loads quickly.
Next, have your website optimized with keywords.
Search engines need to find you. If you do not have enough high-ranking keywords through-out your website, you are making their job more difficult.
Lastly, have a Call to Action prominently in the upper right corner of your website. People need to be told to take action. If you don’t let them know what you want them to do, then do not expect a lot of action.
- What is SEO (Search Engine Optimization) and is it Important to My Company.
Now you have a top-notch Pool Building website, now you need people to find it. How do you do that organically?
By creating a SEO campaign!
SEO is the process of growing the quality and quantity of your websites traffic by increasing the visibility of your website on search engines. Basically, optimizing your website so Google, Yahoo & Bing find you.
There is no purpose in building a pretty website if no one is able to find it when they are searching “pool installers near me”. It takes about 6-9 months to get your website ranked organically. But once you are on page 1 of Google you will start getting calls from prospective clients.
- What Content Should You Create to Capture Your Visitors Attention?
People have short attention spans. This we know. But we also know that people love “Free” stuff.
We suggest offering a Free e-book, a free “How to” guide on how to keep your pool clean, or maybe a step-by-step guide to installing a pool.
Something that a visitor to your site can upload and that adds value to them.
- Who is Your Perfect Client and Where are They Virtually Hanging Out?
Do you know who you are targeting?
Sit down, take some time and figure out who you are actually targeting?
Are they a family? What is their median house income? What is their profession? Learn everything you can about what your perfect client would be.
Once you have established who they are, you will have a better understanding of where they virtually hang out.
Is it Facebook? Reddit forums, trade groups, etc.
The better understanding of your perfect client who is searching for “pool installers near me” in Google, the better opportunity you will have of knowing how to reach them.
- PPC / Google Ads to Start Getting Leads Tomorrow!
We started off by saying we wouldn’t go into great detail about each of these steps. Hopefully you know about Google Ads and PPC. This is a topic that we can go more in-depth on in another article. Here we will just explain the basics.
PPC is Paid Per Click. Where you target specific keywords (longtail & short tail), you then bid on those keywords and when one of those keywords is clicked on and the person goes to your website you are charged a fee.
Here is an example of typing “pool companies near me” and what shows up on google.
The goal with PPC is to get leads quickly. PPC will get you ranked in the first 3 spots on the search engines.
Therefore, you get in front of a potential client first and persuade them to call your pool building company first.
- Social Media – The Elephant in the Room That You Either Love or Hate.
Whether you like social media or not, your pool building company must have a presence on Facebook and Instagram.
It gives your company credibility, shows people your breathtaking finished pools, allows you to engage with your clients and so much more.
Facebook and Instagram are image heavy platforms and fortunately for you and your pool building company you have mind-blowing pool images that people love to see.
Take advantage of this opportunity and show people your work.
- Reviews, Review, Review! They are CRUCIAL to Your Business.
Think about the last purchase you made. What inspired you to finalize that purchase? If you are anything like us you scrolled down and read the reviews first.
Were there lots of 5-star reviews? Were there any 1-star reviews? If so, what where they saying about the company? About the product itself?
You can tell right away if the company provides a quality product by the reviews. The reviews are honest customers opinions and thoughts about the product.
You as a pool building company can benefit greatly by asking your past clients for reviews. They will influence your potential clients immensely.
- Google My Business and What You Need to Make it Great.
Google my business is a free tool that helps pool building businesses create and manage their Google listings, which appear when your customers find you on Google.
In order to get the most out of Google My Business you must keep the information updated and accurate.
This is also an opportunity for people to see your reviews. If you have 10 5 star reviews, this is the place to show them.
So, there you have it. 8 Simple Steps to follow to help you gain more leads.
Each will take a bit of time to nail down and master but with a little bit of hard work and focus we are sure you will be having your phone ringing off the hook with potential pool lovers!
